John Tosh’s work for Reimagined Leisure Ltd on the Arch Clapham brand was a comprehensive project that required both technical expertise and creative flair. As one of London’s premier LGBTQ+ bars, Arch Clapham needed a website that reflected its vibrant atmosphere while providing a seamless user experience. John took charge of developing the new site, which was designed to showcase the bar’s unique character through stunning visuals and engaging content. He also ensured that the website was highly optimised for search engines, helping Arch Clapham to attract more online visitors and boost its visibility in a competitive market.

Beyond the website design, John integrated an e-commerce webshop, enabling Arch Clapham to sell merchandise and tickets for their themed events directly through the site. This feature added a new revenue stream for the bar and allowed customers to engage with the brand even before stepping through the doors. Alongside this, John created original content for the site, including copyrighting and graphic design, ensuring that everything aligned with the bar’s fun, inclusive ethos. His meticulous approach to content creation gave Arch Clapham a strong, cohesive online identity that truly resonated with its target audience.

John’s involvement with Arch Clapham didn’t stop once the site was launched. He provided ongoing hosting services, ensuring the website remained fast and secure with regular content and software updates. Additionally, John offered strategic advice on SEO, enabling the bar to consistently rank well in search results. His work also extended to the design of customer review cards, encouraging patrons to leave positive feedback on Google, further enhancing the bar’s reputation online. John’s holistic approach helped Arch Clapham strengthen its digital presence and continue thriving in London’s LGBTQ+ nightlife scene.